It is the first Saudi international exhibition specialized in football, to be held in the Kingdom of Saudi Arabia. It is concerned with industry of the most popular game in the world.

At Saif Expo, companies, investment and sponsoring institutions, clubs, medical centers, and local and international stores display their most prominent achievements and work, and market their goals.

The exhibition also gives the opportunity for experts and specialists in this field to build trade and investment relations, and the possibility of communication with each other for the growth and development of the football industry in one place.